Overview
Promotions discount eligible purchases. An offer defines the discount and the bookings it applies to; a promo code is one way customers can claim that offer. You can also apply an offer automatically, without a code.
Choose how customers receive the offer
| Approach | When to use it | Example |
|---|---|---|
| Automatic discount | Every booking that meets the offer's rules should receive it. | A group discount that applies when the minimum ticket quantity is reached. |
| One shared code | Several customers should use the same code. | A neighborhood offer advertised with a single code. |
| Separate codes | Customers or partners need individual codes with their own limits. | A batch of partner codes, each allowed one redemption. |
An automatic discount removes the code-entry step. A shared code must be applied to the booking. For separate codes, you can generate a batch or add your own list, or email unique codes to recipients. Creating a batch does not itself send those codes to customers.
Decide what the promotion discounts
An event-ticket offer and a pass-collection offer target different purchases. Create the promotion from the relevant event or collection, then review its targets before sharing it. A ticket code does not automatically discount a pass for the same event. Use the pass-promotion guide when discounting pass purchases.
The discount type also matters. A percentage reduces the eligible price by a proportion; a fixed amount reduces it by a specified amount. Fixed per Ticket and Fixed per Order apply at different levels. For example, $5 per ticket and $5 per order produce different discounts on a two-ticket booking.
A promotion changes the purchase price. A seat-access code instead unlocks eligible reserved seats, while a platform-fee promotion changes your organization's fee offer. Those are separate from customer discounts.
Understand eligibility and limits
The offer's targets, timing, quantity rules, and redemption limits determine whether a booking qualifies. Limits on an individual code are separate from limits across the promotion. A redemption limit also differs from a limit on the number of tickets a code can cover.
For example, a code may still have uses remaining while the promotion has reached its overall limit. Check both levels when an expected discount is unavailable. The promotion and the code must also be active; an active code cannot make an inactive promotion available.
Review before sharing
New promotions start inactive. Check the target, amount, rules, and code limits, then activate the offer when ready. Review a qualifying booking's discount and final total, including fees and taxes. For in-person bookings, staff can apply the offer at the box office.
You can manage an individual code without treating every code as a separate promotion. To stop the whole offer, manage its availability. Pausing or archiving an offer stops future use; it does not cancel existing bookings or refund their payments.